Yswara

An assortment of natural flavors and aromas evokes the ancient African kingdoms: Abla Poku (Ivory Coast), Shaka Zulu (South Africa), Teranga (Senegal), Ubuntu (South Africa), Amina of Hausaland (Nigeria), Thousands Hills (Rwanda), Ooni of Ife (Nigeria) …

Yswara pays tribute to the history of Africa and reminds us also that African luxury has always existed. This luxury has just simply been held back by tragic events (slavery, colonization). Similarly, knowledge of the benefits of plants is millennial in Africa. The scent of hibiscus flower has always been popular in West Africa, drinking Kinkeliba tea is a daily ritual for many people in Senegal and The Gambia. Rooibois, honeybush and buchu were already harvested by the Khoisan tribes of South Africa and are still sought after for their medicinal qualities. Today, Yswara harnesses this ancestral knowledge by bringing together the largest selection of fine African teas. The brand is therefore a real taste, olfactory, historical and cultural experience.

Yswara is guided by the Ubuntu philosophy (“I am because we are”), the philosophy behind the brand and at the heart of its business model in creating a rich and artistic community creation. Ubuntu luxury is a unique concept created by Yswara. A business model, where all members of the luxury product chain are beneficiaries of the returns generated by their products. Ubuntu luxury comes in a community spirit. Ubuntu luxury comes in a family spirit and is supported by the ideals of compassion, dignity, harmony and humanity. Totally the image of its founder just as discreet and friendly to each interlocutor who crosses his path. On the other hand, the aromas are very concentrated, their fresh and delicate scents are the promise of a unique taste experience in the heart of Africa and its plantations …