Olubunmi Adeyemi creates his “Agà Concept” which became the DA brand with a specific objective: to focus on everyday urban life and create a lifestyle brand inspired by African design and culture.
Agà means “functional object or accessory of great utility” in the Yoruba language.
This word rich in culture and tradition gave birth to the concept of the same name.
DA Brand, formerly Agà Concept, occupies the scene of interior design using local raw materials and combining craftsmanship and modern design techniques to create beautiful minimalist and functional objects. Creation is cyclical: innovation and simplicity through traditional and modern methods, linking the old to the new.
“”Less is Afro !” is our motto and Afrominima can also be defined by the perfect equilibrium of colors, functionality, edginess and use of raw materials. Its aesthetic ethos tends to delicate approach to minimalism in a effort to reduce the object to its necessary elements.”